The business model, which is the result of a partnership with Rakuten LinkShare, creates additional revenue for the publisher, while the brand is exposed to a vast and trusting global audience that it can potentially convert into customers. If readers like a product, they can click and buy it immediately, and once the transaction is complete the publisher earns a commission. MailOnline, the world’s most popular digital news site, recently launched an affiliate programme that offers advertisers the chance to be featured in selected news stories. It’s no secret that publishers have struggled financially over the past few years as more readers move online, but with the emergence of increasingly sophisticated performance marketing techniques and initiatives that link editorial content to retailer websites, it could be good news for both them and the brands involved.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |